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      01-17-2013, 02:25 PM   #1
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The 320i U.S. debut timing makes perfect sense now ...

European sales are down (a 22-year record low, actually) and U.S. sales are up. Solution? Sell more Euro cars in the U.S.

Problem solved.


2012 European sales numbers


2012 U.S. sales numbers
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      01-17-2013, 06:02 PM   #2
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Could be but aren't these cars built to order anyway? When people order less they just build less. I don't think they have 1000's of 320i in storage to redirect to the US.
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      01-17-2013, 06:19 PM   #3
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Originally Posted by ft1337 View Post
Could be but aren't these cars built to order anyway? When people order less they just build less. I don't think they have 1000's of 320i in storage to redirect to the US.
Built to order? Have you ever gone to a dealership and see rows and rows of cars? Dealers estimate how many cars they are going to make but BMW certainly doesn't wait until a buyer has been identified before they build the cars. Perhaps I'm misunderstanding you?
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      01-17-2013, 06:48 PM   #4
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Built to order? Have you ever gone to a dealership and see rows and rows of cars? Dealers estimate how many cars they are going to make but BMW certainly doesn't wait until a buyer has been identified before they build the cars. Perhaps I'm misunderstanding you?
My dealership has a row of 2013 M5's and M6's.

How many euro 320i's would be RHD though?
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      01-17-2013, 07:55 PM   #5
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First of all this car is actually on sale in other parts of North and South America. They aren't ramping up production from nothing. I saw several at the dealership while I was in Cancun last fall. Secondly I meant that the cars aren't built after order unless buyers specifically request them. Dealers will do the lion share of ordering working with marketing people to come up with the packaging and pricing that will make selling easier.

But perhaps I'm misunderstanding what's being said. If so apologies.

As for the original poster, I think by euro cars he simply meant BMWs with the smaller outputs which are often sold overseas can be sold here in the US.

Last edited by CarFan; 01-17-2013 at 07:57 PM. Reason: added sentence
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      01-17-2013, 08:28 PM   #6
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Originally Posted by CarFan View Post
First of all this car is actually on sale in other parts of North and South America.
The F30 320i is popular in Canada, just like its predecessor the E90-323i. I expect that the 320i will be a volume seller in the US.

To the OP, the sales figures you referenced are for Sept.2012, during which BMW sales INCREASED in the EU by 10.5% !
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      01-17-2013, 08:45 PM   #7
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I've revised my thinking and contrary to my earlier position, the 320i will be a success because it attracts buyers, including my wife, who are shopping for a sports sedan that offers value plus performance. Working with the configurator, and being selective with options and packages fills the needs many consumers are looking for in an upscale import.

Here's our latest configuration:

320xi BASE MSRP $34,550
Black Sapphire Metallic$550
Black Dakota Leather $1,450
Silver Matte Trim $0
Lighting Package $900
Sport Package $1,000
Heated front seats $500
Navigation system $2,150
BMW Assist with enhanced Bluetooth and USB $0

Destination & Handling: $895

Total MSRP as Built $41,995

Last edited by Vector Pilot; 01-17-2013 at 09:18 PM.
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      01-17-2013, 09:46 PM   #8
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Quote:
Originally Posted by CarFan View Post

...

As for the original poster, I think by euro cars he simply meant BMWs with the smaller outputs which are often sold overseas can be sold here in the US.
Precisely. I like the way you said it much better.
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      01-17-2013, 09:49 PM   #9
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...


Congrats! Very nice looking car!
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      01-18-2013, 12:12 AM   #10
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Could be but aren't these cars built to order anyway? When people order less they just build less. I don't think they have 1000's of 320i in storage to redirect to the US.
Building less means overcapacity, which is currently the main problem for all volume European brands except VAG. The workers still get paid even if no cars are built.
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      01-18-2013, 12:13 AM   #11
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To the OP, the sales figures you referenced are for Sept.2012, during which BMW sales INCREASED in the EU by 10.5% !
For the full year EU sales are down substantially. The only market which grew was UK.
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      01-18-2013, 08:54 AM   #12
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If they have excess Euro-spec 320i's in inventory, they can't sell them in the US anyway.

They have to be built as US-spec cars in the first place.
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      01-18-2013, 09:48 AM   #13
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Quote:
Originally Posted by jsedlak View Post
My dealership has a row of 2013 M5's and M6's.

How many euro 320i's would be RHD though?
Apart from the UK and Ireland, the whole of Europe is RHD.
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      01-18-2013, 10:03 AM   #14
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Other way round.
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      01-18-2013, 11:08 AM   #15
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Other way round.
+1

While BMW cares about each country/market it sells its cars in, overall it is focused on selling as many cars as possible. Just as when we special order a vehicle the factory designates a vehicle build already in process to modify to our special order, BMW can simply designate many of the existing F30s it planned to build as 328is as 320is.
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      01-18-2013, 11:12 AM   #16
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If they have excess Euro-spec 320i's in inventory, they can't sell them in the US anyway.

They have to be built as US-spec cars in the first place.
It has more to do with production allocation. There's one more market to allocate 320i production.
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      01-18-2013, 11:20 AM   #17
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I've revised my thinking and contrary to my earlier position, the 320i will be a success [...]
I wish every forum member had the balls to say it when they were wrong...
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      01-18-2013, 11:21 AM   #18
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The workers still get paid even if no cars are built.
until they are fired...
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      01-18-2013, 11:26 AM   #19
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I think BMW had the idea of selling the 320i in the US for a very long time. (1) As someone else said, the 320i is already on sale in other parts of NA. (2) Audi is the real challenger to BMW and they have much lower-priced cars (sales price, not lease, and yes with FWD and CVT, but still BMW needs to address this cost competition. (3) BMW's corporate strategy is to grow on each and every market in a balanced way.

BMW sales in Europe have grown 10.5% in the previous year, which is absolutely remarkable given that Mercedes fell 6% and brands like Renault, PSA, Fiat, Opel took a 15-20% nosedive and are borderline bankrupt. Thank you, European crisis. Just like 2008-09 in the US, just much worse.
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      01-18-2013, 11:50 AM   #20
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until they are fired...
Not likely in Germany. They have powerful trade unions.
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      01-18-2013, 06:35 PM   #21
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Not likely in Germany. They have powerful trade unions.
Well, Germans would do salary freezes and furloughs, and they would still lay off people if needed.
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      01-18-2013, 06:55 PM   #22
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Well, Germans would do salary freezes and furloughs, and they would still lay off people if needed.
If the solution is so simple then GM could have solved the Opel problem very easily. Labour union members have seats on the supervisory board, & redundancy is the last resort.
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