New BMW 2012 3 Series Ad Spot - Which Means - BMW 3-Series Forum (F30 / F32)

Jason · 02-23-2012, 08:39 PM

BIMMERPOST NEWS

New BMW 2012 3 Series Ad Spot - Which Means

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COMMENTS

"The all-new BMW 3 Series comes with Efficient Dynamics which means 0-60 in 5.9 seconds and 36 MPG. Which means this Ultimate Driving Machine has all of the performance you expect from a BMW along with the fuel economy you might not."

For more F30 3 series videos, see the Official Info/Media Thread

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MI6 · 02-23-2012, 10:16 PM

Chris Pine really does a great job as the new voice for the "Ultimate Driving Machine."

Reminds me of the old days when Joseph Campanella did it.

Good job BMW!

gary88 · 02-23-2012, 10:34 PM

Nice

kgroschi · 02-23-2012, 10:41 PM

Cool shots and I love his voice but the main idea not so much.

GmoBmw · 02-23-2012, 10:48 PM

I like it. Pretty cool.

90degreeman · 02-23-2012, 10:49 PM

Oh wait, there is brake energy regeneration? How have I not heard of this. I am about to go through the press release now.

Nice commercial, but not classy. Have an older gentleman with a deeper voice say select-few words, add cello/piano background track and you've got a classy ad.

cloakster · 02-23-2012, 10:57 PM

Very nice commercial, love the idea of combining the sportyness and fuel efficiency into one add

Quote:

Originally Posted by 90degreeman

Oh wait, there is brake energy regeneration? How have I not heard of this. I am about to go through the press release now.

Nice commercial, but not classy. Have an older gentleman with a deeper voice say select-few words, add cello/piano background track and you've got a classy ad.

The 3 series is not really a classy car imo.

Imola.ZHP · 02-23-2012, 11:01 PM

I thought this car was 110lbs heavier than the old car?

"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...

Vector Pilot · 02-23-2012, 11:20 PM

Interesting combination featuring a red car that's green and aggressive.

GOLFFRR · 02-23-2012, 11:30 PM

matt_335Ci · 02-23-2012, 11:57 PM

Quote:

Originally Posted by Imola.ZHP

I thought this car was 110lbs heavier than the old car?

"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...

not sure what you have been reading the F30 is lighter then the e90.

40-45 kg (88-99 pounds) lighter than E90 sedan, depending on engine

WJGreer · 02-24-2012, 12:49 AM

Quote:

Originally Posted by Imola.ZHP

I thought this car was 110lbs heavier than the old car?

"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...

Great argument, if only it were true. The F30 is lighter than the E90 was.

red-sauerkraut · 02-24-2012, 12:53 AM

Hot Hot Hot in Red...

Robin_NL · 02-24-2012, 01:43 AM

Quote:

Originally Posted by kgroschi

Cool shots and I love his voice but the main idea not so much.

+1, it's 'a lot of marketing'.

Quote:

Originally Posted by WJGreer

Great argument, if only it were true. The F30 is lighter than the E90 was.

Until you put them both on the scale....the difference is not what BMW wants us to believe.

Quote:

Originally Posted by Imola.ZHP

I thought this car was 110lbs heavier than the old car?

"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...

Exactly. But the whole clip is great and all we want is some kind of 'emotion' in a car, especially BMW etc. MPG is not really an emotional thing(yes for your wallet), the U turn is. So I like the ad a lot. Well done in marketing terms

Robin_NL · 02-24-2012, 01:53 AM

@ 9/10 seconds the voice says: "...it means tyres with reduced resistance..."

Why fgs didn't the car do a perfect Scandinavian Flick before the U Turn, beautifully sideways clipping the kerb and accellerating out of it with a tad of controlled oversteer?
Those tyres are really suited for that stuff LOL.

Ah, I see, Al Gore is watching.

90degreeman · 02-24-2012, 01:53 AM

Quote:

Originally Posted by cloakster

Very nice commercial, love the idea of combining the sportyness and fuel efficiency into one add

The 3 series is not really a classy car imo.

That's true. That said, I found the ad to be cheesy (not sure how to describe it). I liked the M Coupe balance advert. As Robin Hood said before, lots of marketing. The ad sounds more like a sales pitch. IMO, an ad should market the product but in a subtle way and shouldn't be too obvious.

tonmonde · 02-24-2012, 03:58 AM

too much sales ad, feel like a more focused image ad would have been appropriate.

funftouring · 02-24-2012, 07:53 AM

I agree seeing the car go through the hairpin sideways would be more appropriate for me, but the reality is most 3 Series buyers are normal folk who don't care much about sideways driving. The M advert from last month showing the M3 CSL going sideways around the track is more our taste, and smart of BMW to create adverts that appeal to both type of buyers. For me, the best new 3 Series ad was watching the videos of Joey Hand and Bill Auberlan driving around Laguna. That would sell cars to someone like me.

Needsdecaf · 02-24-2012, 08:02 AM

Quote:

Originally Posted by funftouring

I agree seeing the car go through the hairpin sideways would be more appropriate for me, but the reality is most 3 Series buyers are normal folk who don't care much about sideways driving. The M advert from last month showing the M3 CSL going sideways around the track is more our taste, and smart of BMW to create adverts that appeal to both type of buyers. For me, the best new 3 Series ad was watching the videos of Joey Hand and Bill Auberlan driving around Laguna. That would sell cars to someone like me.

Exactly.

The majority of 3 series are not sold to people "like us".

Robin_NL · 02-24-2012, 08:56 AM

Quote:

Originally Posted by Needsdecaf

Exactly.

The majority of 3 series are not sold to people "like us".

The majority of BMW drivers doesn't even know it is rwd....

brio · 02-24-2012, 09:27 AM

I really like this ad. It Showed many sides to the new 3.

gdkalyanapu · 02-24-2012, 10:25 AM

02-23-2012, 08:39 PM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: IoT Posts: 13,981 iTrader: (0)	New BMW 2012 3 Series Ad Spot - Which Means BIMMERPOST NEWS New BMW 2012 3 Series Ad Spot - Which Means 25 COMMENTS Tweet "The all-new BMW 3 Series comes with Efficient Dynamics which means 0-60 in 5.9 seconds and 36 MPG. Which means this Ultimate Driving Machine has all of the performance you expect from a BMW along with the fuel economy you might not." For more F30 3 series videos, see the Official Info/Media Thread Share this story OTHER STORIES YOU MIGHT LIKE 2014 BMW 3 Series Price and Order Guide Is Here 45k Sports Sedan Comparo: F30 328i M Sport vs IS250 F-Sport vs ATS 2.0T (Edmunds) BMW 335i M Performance Edition Coming to Canada, in Laguna Seca Blue and Valencia Orange
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02-23-2012, 10:34 PM	#3
gary88 Ikea enthusiast Drives: '07 E92 335i Join Date: Dec 2009 Location: Chicago, IL Posts: 7,725 iTrader: (3) Garage List 2007 E92 335i [3.83]	Nice __________________ garyhebdingjr.com \| flickr

02-23-2012, 10:41 PM	#4
kgroschi Second Lieutenant Drives: Before 08 M5, now '09 E90 335i Join Date: Feb 2012 Location: California, USA (home: Munich, Germany) Posts: 257 iTrader: (0)	Cool shots and I love his voice but the main idea not so much. Last edited by kgroschi; 02-23-2012 at 10:41 PM. Reason: spelling

02-23-2012, 10:48 PM	#5
GmoBmw Captain Drives: 2007 335i Join Date: Dec 2011 Location: California Posts: 637 iTrader: (7)	I like it. Pretty cool. __________________ 2007 BMW 335I- JB4 G5,DCI,VRSF DPs,NT555r Drag Radials Daily Driver

02-23-2012, 11:01 PM	#8
Imola.ZHP 100% PAID FOR! Drives: 2003 BMW 330i ZHP Join Date: Mar 2006 Location: Mud Island, TN Posts: 1,791 iTrader: (0)	I thought this car was 110lbs heavier than the old car? "Lighter" seems like a misleading thing to brag about if the car is actually heavier than before... __________________ -- '03 330i ZHP -- Marcus

02-23-2012, 10:16 PM	#2
MI6 The World is Not Enough Drives: Aston DBS-R Join Date: Jun 2006 Location: Skyfall Posts: 1,023 iTrader: (0)	Chris Pine really does a great job as the new voice for the "Ultimate Driving Machine." Reminds me of the old days when Joseph Campanella did it. Good job BMW!

02-23-2012, 10:49 PM	#6
90degreeman Private First Class Drives: Crappy 2001 Accord Join Date: Oct 2011 Location: Universe Posts: 173 iTrader: (0)	Oh wait, there is brake energy regeneration? How have I not heard of this. I am about to go through the press release now. Nice commercial, but not classy. Have an older gentleman with a deeper voice say select-few words, add cello/piano background track and you've got a classy ad.

02-23-2012, 11:20 PM	#9
Vector Pilot First Lieutenant Drives: 2011 E92 335xi + 2011 Z4 35i Join Date: Dec 2006 Location: Chicago Metro Posts: 347 iTrader: (0)	Interesting combination featuring a red car that's green and aggressive. __________________ 2011 E92 335i + 2011 E89 35i

02-23-2012, 11:30 PM	#10
GOLFFRR Architect Drives: Golf Cart Join Date: Mar 2009 Location: Solvang, CA/Camarillo, CA Posts: 10,991 iTrader: (4)	__________________ BEFORE YOU BUY YOUR NEXT BMW, PM ME FIRST I CAN HOOK YOU UP! We are Performance Center\|Euro Delivery\|BMW Individual Specialist Need a quote?..Ryan /Checa Email link \| T.805.482.8878 ask for Francesca www.stevethomasbmw.com \| OUR PARTS STORE \| Facebook-STBMW \| Twitter-STBMW

02-24-2012, 12:53 AM	#13
red-sauerkraut . Drives: m-car / x-car Join Date: Oct 2007 Location: northern hemisphere Posts: 2,749 iTrader: (0)	Hot Hot Hot in Red... __________________ Joy

02-24-2012, 01:53 AM	#15
Robin_NL S0THPAW Drives: AW 1M + N55 mids Join Date: Apr 2005 Location: The Netherlands, Europe Posts: 4,210 iTrader: (0)	@ 9/10 seconds the voice says: "...it means tyres with reduced resistance..." Why fgs didn't the car do a perfect Scandinavian Flick before the U Turn, beautifully sideways clipping the kerb and accellerating out of it with a tad of controlled oversteer? Those tyres are really suited for that stuff LOL. Ah, I see, Al Gore is watching.

02-24-2012, 03:58 AM	#17
tonmonde Second Lieutenant Drives: e82, e93 Join Date: Aug 2007 Location: Los Angeles, CA Posts: 296 iTrader: (1)	too much sales ad, feel like a more focused image ad would have been appropriate. __________________ e60, e90, e92, e82 : retired e93 n55: active F30 335 ED 09/10/12

02-24-2012, 07:53 AM	#18
funftouring Just a guy who enjoys BMW's Drives: 2003 525it Dinan 5 Join Date: Apr 2011 Location: New Hampshire Posts: 18 iTrader: (0)	I agree seeing the car go through the hairpin sideways would be more appropriate for me, but the reality is most 3 Series buyers are normal folk who don't care much about sideways driving. The M advert from last month showing the M3 CSL going sideways around the track is more our taste, and smart of BMW to create adverts that appeal to both type of buyers. For me, the best new 3 Series ad was watching the videos of Joey Hand and Bill Auberlan driving around Laguna. That would sell cars to someone like me.

02-24-2012, 09:27 AM	#21
brio Private First Class Drives: '06 e90 330i Join Date: Oct 2010 Location: St. Cloud, FL Posts: 119 iTrader: (1)	I really like this ad. It Showed many sides to the new 3.

02-24-2012, 10:25 AM	#22
gdkalyanapu Private First Class Drives: 07 BMW 335i Join Date: Aug 2011 Location: Atlanta, GA Posts: 142 iTrader: (6)

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