Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl - BMW 3-Series Forum (F30 / F32)

Jason · 02-03-2012, 02:29 AM

BIMMERPOST NEWS

Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl

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Six new commercials have been released by BMW for the 2012 F30 3 Series sedan. The ads use humor to showcase some of the F30's technologies - heated steering wheel, email voice dictation, handless automatic trunk opening, memory seats, side view cameras, and keyless entry.

PRESS RELEASE + Expand

BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series

03.02.2012

Two Shorts to Appear in Ads During Super Bowl XLVI — One in the New York Tri-State Area, Another in the Southern California Los Angeles Region

Woodcliff Lake, NJ – February 2, 2012…BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI: one entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California Los Angeles Region.

Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.

Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”

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BMW 3 Series F30 in "Now You See Me" Hollywood Trailer

alexanderlt · 02-03-2012, 02:49 AM

LOL.. Steering wheel one was the funniest!

nenadbogar · 02-03-2012, 03:02 AM

hehe i love the ads. didnt know about the handsfree trunk opener. thats cool

SomeRandomer123 · 02-03-2012, 03:03 AM

Hahaha I liked the mum one best! Or "mom" if you're American at home.

wannabe · 02-03-2012, 03:13 AM

Keyless entry. For when you're carrying two babies.

wannabe · 02-03-2012, 03:15 AM

Quote:

Originally Posted by alexanderlt

LOL.. Steering wheel one was the funniest!

That one was kind of weird. I was thinking they would show off rear heated seats.

wannabe · 02-03-2012, 03:16 AM

Quote:

Originally Posted by nenadbogar

hehe i love the ads. didnt know about the handsfree trunk opener. thats cool

There is noooooo way that is going to work that well.

uhn2000 · 02-03-2012, 03:19 AM

This is the kind of ad campaigns that BMW was missing - love how they include the features with the ultimate DM slogan. Very slick!

BMWPower06 · 02-03-2012, 03:42 AM

lol love em!

Saphirschwarz · 02-03-2012, 03:51 AM

meh... half lame / half bit funny...

M3 Adjuster · 02-03-2012, 04:07 AM

Quote:

Originally Posted by wannabe

That one was kind of weird. I was thinking they would show off rear heated seats.

Me too! all five others were much better

The kid running around the car was my fave

acorradi87 · 02-03-2012, 04:25 AM

Nice to see they got rid of that 'JOY' crap.

Diver · 02-03-2012, 04:52 AM

In Houston, I don't need heated anything, but at least BMW air conditioning works great. The electronic gadgets don't do anything for me, but greatly improved fuel economy is very nice.

Sonnig · 02-03-2012, 04:54 AM

Never expected BMW to take a humorous approach to showcase the new 3er. It's fun, and probably draw more attention to the new features.
But I still prefer a cool ad for a Bimmer. (like one of those mission impossible trailers)

Zirenz2006 · 02-03-2012, 06:41 AM

Quote:

Originally Posted by wannabe

There is noooooo way that is going to work that well.

I tried it on a 528i and was surprised at how well it did work.

WULFFZA · 02-03-2012, 06:48 AM

I wonder how much superbowl ad time they bought? I like the new approach, adding humor, rather than insult like 335d did, or joy. Everyone knows it's a serious sports sedan, what the 3 was missing was gizmos that Americans, in general, are all about when comparing new cars and the E90 was spartan on interior style and options. It's still missing one feature I would like to option - ventilated seat package.

summall · 02-03-2012, 07:36 AM

LOL. I like the handsfree trunk ad. Cute dog.

KORALLROT · 02-03-2012, 07:39 AM

Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.

What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".

buit9110 · 02-03-2012, 08:05 AM

Quote:

Originally Posted by shicobico

Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.

What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".

+1

Shuttlegoose · 02-03-2012, 08:50 AM

all of those new tech things matter now. For the enthusiast, which everyone here is, sure we want the most pleasurable car to drive. Well balance, fun, quick and so on. For the 99 percent of the population that isn't an enthusiast, they like cameras, and tech, and keyless. They still need to market the car to the overall population, not just us

Frosty · 02-03-2012, 09:09 AM

Quote:

Originally Posted by buit9110

+1

+4.... this kind of pablum sells cars though so we can get the ones we enjoy... I'm keeping my fingers crossed that "increased market share" will not out-way quality and performance and BMWag heads towards world auto dominance

justinnum1 · 02-03-2012, 10:11 AM

love these ads!!!!! they are hilarious.

02-03-2012, 02:29 AM	#1
Jason Administrator Drives: E90 M3 Join Date: Mar 2005 Location: IoT Posts: 13,911 iTrader: (0)	Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl BIMMERPOST NEWS Six New Ad Spots Feature BMW 3 Series F30 Technologies. Two to Air During Super Bowl 75 COMMENTS Tweet Six new commercials have been released by BMW for the 2012 F30 3 Series sedan. The ads use humor to showcase some of the F30's technologies - heated steering wheel, email voice dictation, handless automatic trunk opening, memory seats, side view cameras, and keyless entry. PRESS RELEASE + Expand BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series 03.02.2012 Two Shorts to Appear in Ads During Super Bowl XLVI — One in the New York Tri-State Area, Another in the Southern California Los Angeles Region Woodcliff Lake, NJ – February 2, 2012…BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI: one entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California Los Angeles Region. Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory. Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa. “The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.” Share this story OTHER STORIES YOU MIGHT LIKE 45k Sports Sedan Comparo: F30 328i M Sport vs IS250 F-Sport vs ATS 2.0T (Edmunds) 2014 Model Price Guides (US) for 3 Series Touring, 6 Series, M6, X1, X3, X6 and Z4 BMW 3 Series F30 in "Now You See Me" Hollywood Trailer
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02-03-2012, 03:02 AM	#3
nenadbogar Second Lieutenant Drives: e92 330d Join Date: Sep 2010 Location: Serbia Posts: 287 iTrader: (1)	hehe i love the ads. didnt know about the handsfree trunk opener. thats cool __________________ E92 330d

02-03-2012, 03:03 AM	#4
SomeRandomer123 Lieutenant Colonel Drives: F30 328i Luxury - Sport Auto Join Date: May 2011 Location: Lancashire, North West England, UK Posts: 1,938 iTrader: (0)	Hahaha I liked the mum one best! Or "mom" if you're American at home. __________________ Gone: 2006 BMW E60 520d SE 6MT Gone: 2009 BMW E90-LCI 330d SE 6MT - Awesome! 28th May 2009 - 28th May 2012 Current: 2012 F30 328i Luxury 8AT - Loving it! My 328i thread!http://www.f30post.com/forums/showthread.php?t=712673

02-03-2012, 03:19 AM	#8
uhn2000 Big K... Drives: F10 M5, Cayenne S Join Date: Jan 2008 Location: Toronto, Ontario Posts: 1,299 iTrader: (0)	This is the kind of ad campaigns that BMW was missing - love how they include the features with the ultimate DM slogan. Very slick! __________________ R8GT Spyder '12 / M5 '13 (MT)

02-03-2012, 03:42 AM	#9
BMWPower06 A^M=G is nothing w/o the Power of ///M Drives: ///M5 & ///M3 Join Date: Jan 2007 Location: VA --> LA Posts: 1,748 iTrader: (0)	lol love em! __________________ Indianapolis Red BMW ///M5

02-03-2012, 02:49 AM	#2
alexanderlt Enlisted Member Drives: 2008 BMW 535i Join Date: Oct 2009 Location: So Cal Posts: 32 iTrader: (0)	LOL.. Steering wheel one was the funniest!

02-03-2012, 03:13 AM	#5
wannabe Second Lieutenant Drives: 2008 BMW 335i e93 6MT Join Date: May 2005 Location: Az Posts: 204 iTrader: (0)	Keyless entry. For when you're carrying two babies.

02-03-2012, 03:51 AM	#10
Saphirschwarz Private Drives: E92 320d Join Date: Jan 2011 Location: Liège, Belgium Posts: 86 iTrader: (0)	meh... half lame / half bit funny... __________________

02-03-2012, 04:25 AM	#12
acorradi87 Enlisted Member Drives: 2008 550i M sport Join Date: Oct 2009 Location: Emeryville, CA Posts: 34 iTrader: (0)	Nice to see they got rid of that 'JOY' crap.

02-03-2012, 04:52 AM	#13
Diver Colonel Drives: Black '12 135i DCT PPK Msport Join Date: Nov 2010 Location: Texas Posts: 2,029 iTrader: (0)	In Houston, I don't need heated anything, but at least BMW air conditioning works great. The electronic gadgets don't do anything for me, but greatly improved fuel economy is very nice. __________________ See my photography at http://ronscubadiver.wordpress.com

02-03-2012, 04:54 AM	#14
Sonnig Private First Class Drives: F20 118i Sport Join Date: Nov 2011 Location: Hong Kong Posts: 133 iTrader: (0)	Never expected BMW to take a humorous approach to showcase the new 3er. It's fun, and probably draw more attention to the new features. But I still prefer a cool ad for a Bimmer. (like one of those mission impossible trailers)

02-03-2012, 06:48 AM	#16
WULFFZA First Lieutenant Drives: 2011 E90 335i M-Sport 6MT Join Date: Apr 2010 Location: NJ Posts: 352 iTrader: (0)	I wonder how much superbowl ad time they bought? I like the new approach, adding humor, rather than insult like 335d did, or joy. Everyone knows it's a serious sports sedan, what the 3 was missing was gizmos that Americans, in general, are all about when comparing new cars and the E90 was spartan on interior style and options. It's still missing one feature I would like to option - ventilated seat package. __________________ 2011 E90 335i M-Sport 6MT Alpine white - saddle brown 2005 Toyota 4Runner 4WD Sport Edition Silver

02-03-2012, 07:36 AM	#17
summall Private First Class Drives: BMW E90 Join Date: Dec 2011 Location: Ontario Posts: 194 iTrader: (0)	LOL. I like the handsfree trunk ad. Cute dog.

02-03-2012, 07:39 AM	#18
KORALLROT ESTORILBLAU 2 Drives: f30 Join Date: May 2011 Location: Connecticut Posts: 1,065 iTrader: (2) Garage List 2013 335i xDrive [5.00] 2006 330i [5.00] 2003 330xi [4.00]	Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families. What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines". __________________ e21 e21 e46 e90 f30

02-03-2012, 08:50 AM	#20
Shuttlegoose Second Lieutenant Drives: Evolution Join Date: Jul 2010 Location: Philly Posts: 281 iTrader: (0)	all of those new tech things matter now. For the enthusiast, which everyone here is, sure we want the most pleasurable car to drive. Well balance, fun, quick and so on. For the 99 percent of the population that isn't an enthusiast, they like cameras, and tech, and keyless. They still need to market the car to the overall population, not just us

02-03-2012, 10:11 AM	#22
justinnum1 Brigadier General Drives: 2013 335i Msport Join Date: Nov 2006 Location: South Florida Posts: 3,789 iTrader: (0)	love these ads!!!!! they are hilarious. __________________ F30 335i Msport Estoril Blue/Black leather sport auto. black grills, Performance Exhaust, HK,

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