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BMW April 2012 U.S. Sales - Up 15.7% Year-to-Date

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BMW Group U.S. Reports April 2012 Sales

01.05.2012

BMW brand up 15.7 percent year-to-date
MINI brand up 6.0 percent year-to-date

Woodcliff Lake, NJ – May 1, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.

“The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of Spring and into Summer,” said Ludwig Willisch, President and CEO, BMW of North America. “There’s no shortage of desire in the market, now it’s all about having the right models and being able to meet growing demand.”

BMW Brand Sales

Sales of BMW brand vehicles increased 12.0 percent in April for a total of 21,062 compared to 18,801 vehicles sold in April, 2011. Year-to-date, the BMW brand is up 15.7 percent on sales of 82,611 compared to 71,417 sold in the first four months of 2011.

In April, best performing vehicles included the X5 SAV up 50.9 percent to 3,561 units; the 3 Series, up 20.8 percent to 9,003 units; and the 6 Series, up 92.9 percent to 513 units.

BMW Pre-Owned Vehicles

In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) fell 7.0 percent to 13,511 vehicles from the 14,521 vehicles sold in April 2011. January through April, BMW used vehicle sales are up 2.1 percent on volume of 54,862 compared to 53,735 in the same period of 2011.

MINI Brand Sales

MINI USA reported sales of 5,731 automobiles in April, a decrease of 11.1 percent from the record 6,446 sold in April 2011. Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 19,911 compared to 18,787 in the first four months of 2011.

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[Diver]

I was at my dealer today. The sales manager said he can sell every car that he can get his hands on. No recession at BMW in Houston TX.

[bimmerjph]

My dealer said their sales for the new 3 have been terrible. He said they have sold only 1 or 2 in the past few months.

[onehungevo]

Originally Posted by bimmerjph

My dealer said their sales for the new 3 have been terrible. He said they have sold only 1 or 2 in the past few months.

The reason being is they ordered the models loaded which is extremely expensive and limited production.

[宝马.e90]

Not here. Seems to be selling quite well here. I've already seen few on the roads and the times I've been to the dealership, someone was driving off the lot in a new F30.

[wdeerfield]

thats crazy. i have yet to see an f30 on the road here. the dealer here has a few sitting on the lot but they are loaded and the price tag puts them in f10 territory, which sell better here.

[宝马.e90]

I know what you guys mean though. When the E90 first came out, there were a lot more on the road than F30's so I'd figure that the F30 would have similar success. But like you guys have said, the stock that dealerships have, they are heavily loaded so they're at the upper end of price range and I'm assuming they're only selling the 328 with fewer options.

[CasZy NL]

As the F30 has only been released mid February, most people are not buying blindly and on avage it takes 10 to 12 weeks production time, you can expect a lot more F30's hitting the streets as of mid May....

[bimmerjph]

Originally Posted by onehungevo

The reason being is they ordered the models loaded which is extremely expensive and limited production.

No, not all of them. There are a few 328i's with a 47k sticker, but most are around 41k-44k. I would consider that nicely equipped, but not loaded.

http://www.roadshowbmw.com/VehicleSe...MPG=2147483647

[onehungevo]

Originally Posted by bimmerjph

No, not all of them. There are a few 328i's with a 47k sticker, but most are around 41k-44k. I would consider that nicely equipped, but not loaded.

http://www.roadshowbmw.com/VehicleSe...MPG=2147483647

I shouldn't have generalized but there isn't 1 335i optioned on Autotrader, Columbus, or Cincinnati the way I want it. I haven't been able to locate 1 white manual sport 335i.

[vladberca]

The new 3 series will have better and better sales: What a great car

[ATX78703]

"In April, best performing vehicles included the X5 SAV up 50.9 percent to 3,561 units; the 3 Series, up 20.8 percent to 9,003 units; and the 6 Series, up 92.9 percent to 513 units."

Wait, why would the X5 post such monster gains over april 2011? The other 2 I can understand, totally different models. 2011 vs 2012 x5 - virtually no difference. And that is a huge jump.

The other question, which is interesting, is why was April a slower growth month compared to YTD totals? Usually, April is a good month in the US b/c of tax returns. In our biz, april generally exceeds march or may.

[splitcross]

Just look on the street and you see BMWs left and right. No surprise here!