BMW is the 3rd
most valuable automotive company in the world (and 12th
most valuable of all companies), according to Interbrand's Top 100 Brands list
for 2013. Interbrand is a leading branding consulting agency.
BMW retains these same spots from last year's 2012 Interbrand List
. Toyota and Mercedes placed right in front of BMW, in the 10th and 11th spots overall.
For the methodology that Interbrand applies to come up with its list see: http://www.interbrand.com/en/best-gl...thodology.aspx
. The major criteria used are Financial Analysis, Role of Brand and Brand Strength.