I wonder if BMW marketing execs at the show caught wind of the this? No matter, this would have to go much deeper than marketing. It's the bean counters who oversee R&D that are accountable for subpar quality in the long run. On top of BMW's corporate culture of being very arrogant.
Current: 12 AW E92 335i ///M sport
Gone: 08 Crimson E90 335i/02 AW E46 325i