Time for a RANT
It's funny how BMW wants to copy the (HORRIBLE) genius bar idea from Apple because these two companies really are birds of a feather.
BMW makes it so friggin complicated to connect something as simple as a smartphone to their car. It wasn't until recently that you were able to connect an iPhone to the car without having to use an overpriced proprietary cable.
Much cheaper cars and much cheaper phones are able to connect to each other simply with a mini usb cable.
And this snap in adapter that realistically doesn't do anything more than a 2 dollar cable costs 399 euros?!