Personally I did not like the dash layout of the Audi's, not taking anything away from the cars the interior are great but BMW's layout works for me.
The M Sport steering wheel is one of the best in the business though
EBII '13 335i xDrive
320HP, Sport AT, 403M Wheels, Prem, Tech, Cold, Driver Assist & DH pkgs
AW 2011 X5 35i Premium
300HP, Prem, Convenience, Cold and Tech packages