Looks ugly. I would't spend the money on something like this. And the rear active spoiler looks like it's there to compensate for an aerodynamic problem created by the design, because I can't imagine than they would put an active rear spoiler for sporty dynamics reasons on this car.
It would be a good car for a woman with kids, with plenty of cargo space and more ground clearance than the regular 3 series, even the wagon. But isn't the X1 for that ? I don't think this costs less. And why offer the M-Sport trim for this car, it doesn't make sense.
The rear taillights are very similar to the e90 LCI tail lights, which is a good thing.