I am sure it will be a great car which I will look at seriously. Like all manufacturers, a Russian Doll product.
The likes of BMW, Mercedes and Audi will not give up the ghost. The Germans are very competitive and a minnow like Jaguar may not present them with too much of a problem. The Jag will most probably be more expensive (just look at the F Type) and be a niche model in comparison. Fine by me.
German cars are not that reliable and have lots of problems. Their perceived quality is great (with lots of soft touch plastics etc) but they are nowhere near the Japenese in the reliability stakes. Also remember, Korea is rising and how.
But truth be told, it's all in the name.
F30 EBII 330d M-Sport/Red Hippo Hide Heated Chairs/18"/Aluminium Hex+Black Trim/Smart Door Mirrors/Cunning Xenons/Clever Suspenders/Electric Back Help/DAB/HK/New Pro Media/Extra Coded Immobiliser/Ciggy Pack/Booty Net/Memory Cushion for Bony Posterior!/5 Year Service Pack
A TRULY WONDERFUL CAR. Had Baggy Red Hippo Hide Chairs. Fixed at my expense. Mean BMW refused to help