Originally Posted by Ryan9095
I don't think this is that complicated. There is a growing market for buyers, especially young ones out of college, who want a premium car but don't necessarily have the salary to shell out a premium price. The base 320 allows buyers, of any age, to get in a brand new BMW at a very reasonable cost. Mercedes is coming out with the CLA for the same reason; "sporty" sedan for $30k.
+1 Not sure what all the fuss is about regarding the 320. Creating a lower version of the 328 is a smart move on BMW's part to expand their market share and sell to someone who is at their financial limit of what they can spend. For those who can spend more, BMW has the 328, 335, 528, 535,etc...