Originally Posted by newbmwuser
a funny bunch arent they?
My girlfriends mates boyfriend has an Audi A4, and whenever we finish dinner or something somewhere, he rushes outside to turn his LED (for everyone to see, obviously).
To him, he's driving a Lamborghini, to everyone else, he's just another tosser.
It's the same reason people were fanatical about Apple, before Apple became ridiculously ubiquitous. It's a weird, almost religious, brand loyalty.
The LED thing were bound to happen, Audi just happens to be first. It's nothing special anymore.