Originally Posted by MelvinMrBMWBey
The thing that most sales people do understand is that the customer will pay more if you simply have the right information, and are truthfull about what you can do. They pay more because its worth it to not go though all these headaches. Granted Client Advisors can, become frustrated with customers who are under the assumption that the dealer should lose money to sell them a car, and discount items that are in high demand with low supply. I dont always have the lowest price but I deliver on what I tell the cusotmer, that all you can do, and honestly thats all a customer really wants. A good deal has much less to do with price then it has to do with the process and the state of mind that the customer is in when they take delivery. Remember people dont need Bimmers they want them and they get them because they can, its that simple.
The funny thing is this is so true. I want a fair market price for my car. I can get that from any dealership. I do not want to fight to get it. Good service and honesty is what made the difference in selecting the dealership I ended up purchasing my 335 from. I had a slightly lower offer from another dealership ($400 difference) but they I had the worst experience with them so no way!