In the UK, BMW 3 and 5 series cars are considered small executive and executive cars respectively. In other words: rep mobiles. 6 Series and above are considered to be in the luxury segment.
The 3 Series outsells the Ford Mondeo (the original rep mobile) in the UK.
I am restricted by my parking space at work to a car no bigger than the 3 Series. I would have preferred to get the 6 Series 640d M Sport Gran Coupé, but fortunately or unfortunately it would not fit. But I am more than happy with my purchase, especially as the 3 Series is more space efficient, has a slightly bigger boot (trunk) than the Gran Coupé and would be easier to drive and park on the crowded, narrow London roads. The money saved will go towards my favourite charity: ME!
F30 EBII 330d M-Sport/Red Hippo Hide Heated Chairs/18"/Aluminium Hex+Black Trim/Smart Door Mirrors/Cunning Xenons/Clever Suspenders/Electric Back Help/DAB/HK/New Pro Media/Extra Coded Immobiliser/Ciggy Pack/Booty Net/Memory Cushion for Bony Posterior!/5 Year Service Pack
A TRULY WONDERFUL CAR. Had Baggy Red Hippo Hide Chairs. Fixed at my expense. Mean BMW refused to help